Your customers already message you on WhatsApp. Automation lets you answer faster, take orders around the clock and follow up on time, without making customers feel they are talking to a machine.
What WhatsApp automation can do
- Instant answers to common questions: prices, timings, location, delivery areas.
- Orders and bookings through simple menus and quick-reply buttons.
- Reminders and updates: appointment reminders, order status, payment confirmations.
- Lead capture from your website, ads and QR codes straight into a chat.
- Human handover when a question needs a real person.
Business app or Business Platform?
The free WhatsApp Business app suits a single phone and a small team. It includes a business profile, catalogue, quick replies, greeting and away messages, and labels.
The WhatsApp Business Platform (the API) is for automation at scale: chatbots, many team members on one number, integration with your website, CRM or ERP, and approved message templates for notifications. Meta charges for some message types on the Platform, so check current pricing before planning high-volume campaigns.
Keep it respectful
- Only message people who have opted in, and make it easy to stop.
- Keep automated flows short. Two or three taps to an answer is ideal.
- Always offer a clear way to talk to a person.
- Write in the language your customers use. Hindi, Marathi and other languages work well.
How to start
- List the ten questions customers ask you most.
- Decide which ones can be answered automatically and which need a person.
- Start with one flow, such as orders or appointment booking, and measure how many chats it resolves.
- Connect your website with a WhatsApp button that pre-fills the customer’s intent.
- Add reminders and notifications once the basics work.
Want a WhatsApp flow designed for your business? Tell us what you need and we will suggest the simplest setup that works.